American Crew Heavy Hold Pomade is an essential styling product for those requiring maximum grip. With PVP as its main ingredient, get a fabulous style and long-lasting hold on the toughest hair.

The water-based pomade blend helps you create a frizz-free, textured look while taming your curls. In addition, American Crew formulated this pomade to offer styling and conditioning benefits to your hair. The moisture-rich cream sculpts any hairdo smoothly without compromising on high shine and finish.

All you need is a small amount emulsified on your palm to apply to dried-out hair.